The main outlines for the 8 modules of the programs are as follows;

• Organizational Behavior (16 hours)
- What is Organizational Behavior?
- Decision Making and Ethics
- Communication in Teams and Organizations
- Power, Persuasion and Inuence
- Leadership and Organizational Culture
- Organizational Design

• Business Strategy for Leaders (20 hours)
- What are the Strategy and the Strategic Management Processes
- Scanning the External and Internal Environment
- Strategy Formulation
- Strategy Implementation
- Evaluation and Control
- Strategic Issues in Entrepreneurial Ventures
and SME Business.

• Mastering the Sales Process (20 hours)
- Sales Strategy and the Sales Function.
- Developing Forecasts, Quotas and Budgets
- Evaluating the Effectiveness of the Organization.
- The Role of Knowledge in the Selling Process.
Prospecting
- The Salesman Attitudes, Philosophies and Work Habits
- Sales Management and Administration

• Strategic Human Resources Management (16 hours)
- The HR Functions and their roles in the organization
- Models for Strategic HR Management
- Planned vs. Emergent Approaches to HR Strategy Design
- Positioning an organization’s HR Strategy
- Impact of other functional area strategies on HR Strategy
- Incorporating Ethical Principles and Values in HR Strategy

• Change Management (20 hours)
- Understanding the Dynamics of Change
- Applying Change Management Models
- Why Most Change Fails
- Apply Change Impact Analysis Tools
- Managing Change Resistance
- Planning Effective Change Communication

• Marketing: A key Success Factor (20 hours)
- Introduction to Marketing and the Evolution of the Denitions
- Creating Customer Value and Satisfaction
- The Marketing Planning Process
- Market Research and Marketing Research Planning
- Segmentation, Targeting and Positioning
- Developing the Marketing Mix: 4Ps
- Understanding Social Responsibility and Marketing Ethics
- SWOT Analysis and Marketing Audit
- Implementing Marketing Strategy and Control.

• Understanding Business Through Managerial Finance (20 hours)
- Finance Fundamentals, Financial Statements and Ratio Analysis.
- Financial Recurrent Planning and Cost – Volume – Prot (CVP)
Analysis.
- Long-Term (LT) Investment Decisions (Capital Budgeting) Analysis.
- LT Investment Analysis under Certainty, Constraints and Risk
- LT Financing and Capital Structure Decisions
- Dividend and Surplus Distribution Decisions
Working Capital Management

• Research Methodology (20 hours)
- Introduction to Research and the Research Process
- Research Ethics and Integrity
- Critical Appraisal
- Introduction to Research Methods (Quantitative and Qualitative)
- Data Analysis and Interpretation
- Critical Appraisal of different Research Methods

At the end of this program the participant will have gained a greater knowledge of the following:
• Understand international business trade theories, strategies, tactics and common
international issues.
• Organizational structure and design, strategies, team building and leadership, as well
as the effect organizational communication.
• Participants will gain a knowledge of Strategic Management Process, Strategy
Formulation, Strategy Implementation and Evaluation and Control
• Have the needed knowledge of all the business tracks including HR, Marketing,
Sales and Finance.
• Understanding of Quantitative and Qualitative research methods, Data Analysis
and Interpretation

This program is designed for middle level managers who exercise leadership and
whose responsibilities require a concrete foundation of different management tools.
The program is excellent for newly appointed managers who seek greater
opportunities in the managerial career.
At least 2 years of experience and good prociency of English language are main
prerequisites to join the program

Location: Regional IT Institute Premises. Duration: 152 hours + 4 hours final presentation Schedule: Twice a week from 18:00 to 21:00 or once a week on Saturdays from 10:00 to 16:00 Registration Requirements: Registration, copy of graduation certicate, copy of ID and 2 photos

The program offers an overview of key concepts, tools, and techniques that are required to succeed in todays challenging business environment. It aims to enhance the managerial skills of the participants. The modules are selected to give participants a greater and intensive exposure to the main domains of management functions and analytical techniques.

This program is led by a group of skilled instructors with distinguished teaching and research experience.